Most Digital Marketers are of the opinion that a strong, consistent, brand built up over time, is the best guarantee of future earnings. Realising this hard truth is easily accepted by marketers but for organisations this realisation is still a distant reality. Nevertheless, a common challenge for every Modern Marketer is generating leads that promote conversions.
Although there are various ways to drive traffic that has a better conversion ratio. Having, said that it is essential for firm to find one that works best for your particular industry. After all lead generation strategies are not a one size fit’s all affair that most marketers are not already familiar with. What works best for a pharmaceutical company may not necessarily work for an apparel firm therefore the 5 Best B2B Lead Generation Strategies that increase revenue listed out can be a great place to start a B2B Lead Generation Strategy that works.
Implement Affiliate Marketing Techniques
A great way for start-ups to generate leads is by utilising existing websites that already have an audience database that matches your desired target audience. You can utilise their audience base by promoting your products on their website for a commission where you can set the commission percent for every click you receive based on the purchased item via the affiliate website.
Use Remarketing Techniques
Remarketing which is a powerful feature of Google AdWords is the ability to remarket to website visitors that haven’t converted into a sale. If you’re familiar with website prompts asking about permission for cookies stored then you know that it is a tracking mechanism for websites to monitor the visits that have Google AdSense on them. So extracting such potential leads are another great way to market your products as such individuals are more likely to make a purchase as they’ve found a product that they would be interested in buying.
Utilise Forum Sponsorships
Another great way of generating B2B leads is by utilising the forum sponsorship techniques by leveraging communities. It is common knowledge that there are several forums online where people with specific interests interact. Such individual’s interests vary from A to Z so coming in to their spot light is essential and therefore a good way to get the desired results.
Social Media Chatbots
If you though Chatbots can only be applied to websites and messaging apps you are strongly mistaken as you can now have Chatbots on Social channels as well with the latest updates to most social media websites. This is a great technique to engage potential prospects with automated messages while offline that you can later get back to at a convenient time to make a conversion.
Create Informative content as incentives
The key to generating an interest is through online incentives that can hook potential prospects and good way to do this is by providing an exit intent incentive. The incentives can be any form of content marketing booklets or videos or infographics or newsletters as an incentive to keep your brand within sight of potential customers. If the Informative content is a booklet then an 80 page one can be very helpful if you don’t have the resources for the same then you get a ghost writer to do it for you else use online tools that collect articles from the web and send automated emails to prospects.
If the above mentioned techniques are implemented appropriately and effectively it can improve your chances of creating a steady B2B lead generation that you can tap into later to make a conversion. If you are looking for more techniques to boost lead generation then the 5 Best B2B Lead Generation Strategies that work can shed some light in to more options that are available at your disposal and leverage them by integrating them in to your lead generation strategy plan. Besides if this is not as effective for your firm then we @nimblehype the best Digital Marketing Company can be of assistance in the area and to help you meet your goals faster.