Let’s face it attracting High End Customers isn’t easy especially since these customers aren’t easy to please. If you’re an entrepreneur looking to land high end customers as your regular consumers your approach has to be different than regular techniques. You need to customise your products and services accordingly to please such an audience.
While it may seem like a difficult thing to do given the limited budget to work with and may sometimes seem impossible there are a few tricks of the trade that can help you land regular customers. Luckily most start-ups aren’t aware that these tricks exist and are usually overlooked which can make all the difference to the business’ growth. To realise the potential of these tricks requires one to think out of the box and nor is that easy unless you aspire to be creative and work with that creativity. These out of the box tricks are found in common sense and are fairly simple to implement with a creative mind and we have mentioned a few to help you start.
Don’t just provide products & services instead provide an experience
High end individuals like different treatment and strive for that; they are not happy with ordinary goods and services provided they want quality that is in keeping with the value they invest with. So focus needs to be on exceptional efforts that are within your budget yet delivers quality. To land such individuals as a client they need to get a peek into what you have to offer them. A simple example like sending them content in the form of newsletters with information pertaining to their particular interests at regular intervals can improve leads.
Focus on Aesthetics
Many organisations fail to realise the importance of paying attention to aesthetics. By focussing more on providing aesthetics it creates a whole different experience that fits their lifestyle. For instance in the movie “The Intern” the care taken in a simple thing as packaging for shipping a product is simple but elegant and it portrays a different experience. Such a service is sure to improve sales especially when targeting the elite in society is done keeping in the mind the lifestyle.
There have been several studies indicating that there is a strong positive correlation between quality and profitability. When you think about it; it makes a lot of sense, why, that’s simple if the quality provided is high then the yields will also be high in terms of ROI. When there are fewer defects in the products it lowers the manufacturing and service costs. And if the defective products don’t increase the ROI of manufacturing and service then it minimises the cost of production but the opposite can affect the ROI. Having products that focus on defect prevention improves the chances of profitability. When more attention is given to providing quality products it improves performance, creates new features and other dimensions of quality. It increases sales which in turn helps gain larger market shares. (MIT Sloan Management Review)
Make a habit of asking for referrals and try to offer incentives
When bloggers write reviews for the products and services you offer or approaching your clientele that have purchased the products such individuals can become your best marketers. In such a scenario there is no harm in dipping in to their viewer databases or requesting them to share their reviews. What’s more, requesting consumers to write reviews is also not a bad idea as most of them are usually happy to do it. Additionally asking your users to refer your goods and services to friends is an interesting approach especially when packaged with incredible hard to resist incentives. These techniques can be great for publicity and getting the word out as well.
Use paid marketing, carefully
When we talk about marketing every entrepreneur simply jumps to the idea as it seems to be the more obvious one. Most of them don’t realise that it may drive up their marketing budget with little impact if the efforts are kept unchecked. This option is only as effective as long as it generates results that are in accordance to your objectives and draws in the right audience. Else you’ll be easily lured into a rabbit hole which quickly exceeds your marketing budget. Another aspect that can impact the results is if the social channels utilised aren’t the right ones for your industry especially if the target audience is elsewhere.
Nevertheless, if your efforts are the right ones then such advertising can rapidly accelerate your customer growth and improve the ROI. Another misconception that most entrepreneurs make is to assume that results from a particular channel will automatically flow to multiple channels. For instance individuals that come across a review about your products mentioned in a blog are 10 percent of the time more likely to buy your products as compared to advertisements that have a likelihood of obtaining a customer 1 percent of the time.
Utilising these techniques in your marketing plan will help you achieve your objectives and if implemented properly it can in fact drive traffic to your products. And what’s more most of these methods can minimise the marketing budget and still help you achieve business growth and attain a solid customer database. If you are wondering what are the 5 Top Reasons to Use SEO for Lead Generation then you’ve already gone through them and are now looking for the right Digital Marketing agency to assist you then your search is over as we @Nimblehype can assist you in that as well.