Although, 78% of B2B marketing usually begins online; a study conducted by HubSpot indicates that 63% of marketers see lead generation as a pressing challenge especially in a competitive online market. In a competitive online market, the key to lead generation success now relies, on a firm, standing out in the crowd. In order to be in the spot light of potential prospects you need to stand out in a way that doesn’t mimic your competitors and here are 5 Impressive B2B Lead Generation Strategies that improve revenue to get the desired ROI.
Implement Conversational Marketing
When it comes to marketing you now have a whole range of options available to tap into to generate leads and countless messaging Apps that is now easily available. An effective marketing strategy can be one wherein you use messaging Apps as an option this brings to mind the availability of ChatBots. Sounds like another great way to hook potential prospects. Organisations can now opt for the Artificial Intelligence (AI) driven ChatBots option by integrating it in to your website to connect immediately with prospects and generate leads. All of this can be achieved via your website by simply creating automated responses which is another form of generating interactive content to keep your prospects engaged instantly.
Engage with New Prospects
When you get new prospects keeping them engaged can be a task in such a scenario it helps to give them some incentive to keep your firm in their mind. Once they fill an online form you can keep your firm within their reach by sending them old blog posts for them to go through while engaging them with your firm. You can even send them a link to the common FAQs to help them clear out any queries they may have about the product or services you offer to improve the chances of making a sale.
Create an interactive ‘FAQ’ Message
Compile a list of common FAQs by viewing other businesses’ FAQ emails. Once you have a list ready you can then answer them with a blog post about it. Further benefits of having, an FAQ blog post is that you can later link it to other webpages within your website. Moreover you can even share is as a link via a ChatBot platform or use it by integrating the list into an Artificial Intelligence (AI) driven ChatBot and automate the responses base on particular keywords in the consumer questions posted. Similarly you can even post it as queries in a forum or question & answer platform like Quora and answer them via the same platform to improve traffic to your website.
Learn to Trade Ad Space with Non-Competitors
Utilising the tactic of Trading Ad Space with Non-Competitors can be a great asset to boosting up traffic to you website, how? That’s simple just look up local and national businesses that are into selling complementary services who are not your direct competitors. And ask them whether they would be interested in running your Ads. Campaigns on their website and in return you can run their Ads campaigns on your website. Once you’ve fashioned a list contact them to find out the number of visitors that view their website on a monthly basis. Also check to see if you have their target audience and any other aspects that might interest them in running Ads. on your website. Put simply, follow the take and give relationship for best results. Moreover you can also look for businesses that are actively engaging in online (or offline) advertising practices. Such websites; usually have new inbound traffic on a monthly basis which will increase the chances of your banner ads visibility simultaneously driving traffic as well.
Opt in for Media Buys
The Tactic of opting in for Media Buys has been implemented by almost all fortune 500 companies since the dawn of the commercial internet as we’ve always known it has. The concept of a media buy is simple to understand you buy Ads. Space or Air Time on someone else’s website, radio or Television program showcased. When selecting the channel focus on the target audience, optimum time wherein your audience is most attentive or receptive to what you have to offer. Attempting to utilise these platforms may be cost prohibitive so a cost effect alternative is to opt for ad buying companies that buy a block of Ad space to then resell smaller chunks for a rather fraction of the cost. So this is a great way around to avoid unnecessary costs that minimise the traffic yield.
The above mentioned options are tried and tested and effective in channelling constant traffic to your website thus improving the chances of obtaining potential leads. More importantly, as the saying goes ‘caveat emptor’ it is advisable to follow it while performing all activities with due diligence by making sure you get what you are paying for. If these cost effective alternatives aren’t effective enough then might I interest you in the B2B Lead Generation Strategies that Increase Revenue may be more effective. If you need additional interest then we @nimblehype the best Digital Marketing Company can be of assistance in the area and help you achieve your goals faster.