The arrival of the web made the sharing of information accessible to everyone easily. Individuals now access huge databases of information via smart phones, tablets, iPads, laptops and desktops. The realisation of the web’s potential has given birth to Digital Marketing making it the digital era while the analogue age takes a back seat.
It’s absolutely essential for your organisation to be present on Social channels to adapt and compete proficiently with competitors on the same level. Especially, with everything going digital; you stand to lose out on interacting with a huge database of customers that shop online for everything.
Levels the Online Platform
Digital Marketing traditionally has always been implemented by multinationals and large corporations with the resources at their disposal. But now the digital Marketing game has stepped up a notch and is now being implemented by all types and sizes of firms, be it small, mid-sized or large firms, start-ups, consultancies, agencies, etc. They all have started implementing online marketing to boost sales by establishing a brand name, gaining visibility and leveraging Social Media to meet their targets.
Absence of Online presence
An organisation depending heavily on only traditional methods rather than adapting to the modern methods will soon become obsolete. Thus hindering any growth opportunities they might have due to absence of online presence. The ideal marketing strategy should be a combination of both traditional and modern methods of Marketing.
With new smart phone models for convenient access are constantly flooding the market at such a rapid pace it’s important to ensure that your products, services and websites are mobile friendly. The reason is majority of your consumers now access your websites via smart phones due to its convenience. So if you’ve not got mobile and user friendly applications then you are destined to remain behind your competitors while they reap the fruits of their labour with ease knocking you out of the market.
More Cost-Effective than Traditional Marketing
We’ve spoken about why we need a sales and Marketing strategy to be a combination of both traditional and modern methods but not why it’s the best move. As the name suggests it’s far more cost – effective than the traditional way as you have several tools that are freely available to exploit. It not only speeds up the process but can attract more consumers to your products at reasonably priced PPCs via Social channels.
Facilitates Interactions with Targeted Audiences
The online and Social Media platforms have made the interactions with customers easier and enable you to target the right audience for your products. It helps you to keep them engaged and hooked to what you offer if planned appropriately. You don’t have to hear the two words that bring your hopes of a sale down i.e. “not interested.” They’ll almost definitely be interested in what you have to offer them and land them as regular customers.
How great is that? With half your work cut off for you if you’ve planned your Sales & Marketing strategy well. Are you convinced now about the 5 Reasons to Use Digital Marketing for Business Growth? Then be sure to follow us @nimblehype today and let us be of assistance to you by helping you grow your business and achieve what you’ve set out to do.