Many organisations are of the belief that B2B Lead Generation Strategies that Increase Revenue apply to B2C firms alone. This is a misconception as these same principles can work for not just B2B organisations but any type. The reason is that when implemented with skill it can prove to create a continuous supply of ideal customer databases to tap into for future requirements.
Moreover, many Digital Marketers are in collective agreement that ‘Lead generation strategies form the core of any B2B organization’s road to success.’ To achieve lead generation success it requires an industry specific digital marketing plan since B2B businesses isn’t a ‘one-size-fits-all affair’. What works for the fashion industry is highly unlikely to work for a pharmaceutical industry. Using the common knowledge approach of adopting the principle of going where your customers are is quite effective when done skilfully. For instance conducting social media marketing can actually help to generate leads on a regular basis.
A successful B2B Lead Generation Strategy has three processes that it needs to fulfil; the first being content creation, invite the reader by engaging them and finally presenting an irresistible offer. If your strategy meets these criteria then you have a high chance of generating leads. Additionally, our focus will be on 5 important aspects such as to have Conversion Goals and an Exit Intent Pop up, be sure to Target Competitor’s Keywords and analyse their backlinks and lastly remember to invest in creating lead magnets content.
Have Conversion Goals
For a B2B Lead Generation Strategy to bring results it requires one to have clear goals especially where conversion is concerned. In order to get better consumer prospects it is also essential that you apply Conversion Rate Optimisation (CRO) to your website as well as landing page sites. Once you do that you need to make sure that you can track the responses you get so you can continue to engage the audience. Establishing a tracking record provides you with pipelines of ideal consumers to market to thus enabling you to market to their networks therefore assist you in meeting your conversion goal requirements faster.
Have an Exit Intent Pop Up
Many businesses are not aware of the option of having an Exit Intent Popup (EIP) which is a form or Call To Action (CTA) technique that can enable them to hook their audience. There are various applications available in the market that can help you get notified when potential customers are about to exit your webpage. What that means for marketers is that it gives you an opportunity to prevent a potential consumer form exiting your webpage by providing goodies they can’t say no too. And its effectiveness lies in tracking your audience at the most opportunist moment being the Exit Intent Pop Up message.
Be sure to Target Competitor’s Keywords
Finding the right keywords isn’t as easy as it sounds and even with keyword tools to assist you; you still need to check the ones that work for you and help you rank better in SERPs. In this case it is preferable to find out the keywords targeted by your competitors. Once you have created a list you can then swift through them and pick the ones that work for you. Therefore it requires one to track and maintain a database of competitor keywords to help your company to better rank in SERPs to be in the limelight of potential customers.
Make sure you Analyse Competitor’s Backlinks
Generating backlinks is a great cost effective way to create link juice but when current efforts provide insufficient results then having an alternative can be quite effective when implemented properly. Especially when the alternative is to analyse a competitor’s backlinks, using this alternative can improve backlink generation remarkable. Once you’ve got your analyse in place then you can leverage similar backlink generation resources to boost your online visibility to compete effectively and gain leads simultaneously.
Create Lead Magnets Content
As the name suggests is a lead magnets content is a piece of content that is used as an incentive to minimise the exit intent of the audience and to keep potential consumers engaged with your brand. You use this piece of content to trade with a potential customer for something that you want from them such as an email address. This technique helps you to create a pipeline of prospect buyers of your products and services marketed. Additionally, the best lead magnets are ones that offer value that is far beyond what is posted in a blog for instance but are immediately useful for your target audience. Some examples of most effective Lead Magnets Content include E-books, In-depth case studies, Tools and calculators, Free demos for your app, Free trials for your software and Report or white paper. Remember that whichever option you opt for pin points its value during the lead generation process to ensure its effectiveness. Also be sure to have solid information to back up the claim made.
The above mentioned strategies shared when implemented properly can assist you in creating a continuous flow of B2B Lead Generation thus increasing a companies’ revenue as well. If you are in search of attracting the elite in society as your customers than these 5 Great Ways to Attract High End Customers can be helpful to land your first high end customer. To find out more about how you can get such clients then we @NimbleHype the best Digital Marketing Company can be of assistance in the area and to meet your goals faster.