The Search Engine Optimisation (SEO) assistant AdWords Keyword Planner Tool a free resource now comes to you with updates that can be of further assistance to SEO practitioners. Even without any advertisements on AdWords Keyword Planner; many SEO Specialist’s utilised the tool to facilitate their performance. The question we should be asking is; what’s in store for SEO practitioners?
Recently, though Google decided to provide detailed data within the tool only for AdWords users with active accounts. While users that don’t meet the unannounced spend requirements will receive data in ranges instead of specific numbers. There are further changes to the AdWords Keyword Planner Tool that SEO practitioners need to update themselves with and are thus highlighted.
Who are likely to be affected?
Rather than asking who will be affected; Google instead asks who will not be affected by these changes. To begin with, all advertisers with active Ad Campaigns will not be affected but users who haven’t been running Ad Campaigns in AdWords will be affected.
Active or Inactive Ad Campaigns
Accounts with active Ad Campaigns stand to benefit with specific data analysis but accounts with inactive Ad Campaigns will receive a range view of the data analysis. The range view of the data analysis will render the results useless. Users are required to have at least 1 active Ad Campaign to get specific data analysis.
How soon can the inactive accounts have access to specific data analysis?
Once active; with at least one active Ad Campaign you’ll receive specific data analysis within a span of 24 hours. Thus enabling you to resume with your keyword search and improve performance instantly.
When you do a keyword search the search volume for a list of keywords you receive may have some limits. However, what those limits are haven’t been clearly stated but it would do you well to keep that in mind when Keyword Searching.
AdWords account is mandatory to access the Keyword Planner Tool
Another FAQ about an AdWords account being mandatory to utilise the Keyword Planner Tool has been resolved. To access the Keyword Planner Tool an Ad Words account is mandatory as to access it you need only an Ad Words Account. Ad Words account holders can merely access the Keyword Planner tool by logging in to the AdWords account. If you don’t already have one then signup for an AdWords account.
Why has Google put these restrictions in place?
Rumour has it that the reason for implementing such restrictions is to generate more profits. More importantly they are targeting big brands with big advertising budgets to work with. Having said that, this development would place more power in the hands of big brands thus enabling them to achieve their desired profit margins faster.
Well while there are restrictions you can still utilise the Key Word Planner Tool to its optimum and sure enough you’ll get the desired results with effective usage.
Therefore SEO practitioners; be sure to view and review these changes to utilise the tool to its optimum. Ensure that you follow us @nimblehype to receive updates about the favourite tools that are an SEO Expert’s bread and butter for Digital Marketing proficiency.