Social Media has stormed the world for the last several years and transformed online marketing altogether. With over a million users worldwide on channels like Facebook, Instagram and Twitter it has created a perfect platform for businesses to communicate their services and products directly to potential prospects. Although these are but a few platforms we’ve all aware of; very little is known about LinkedIn Ads. which is a must use platform for digital marketing. This particular channel provides many advertising opportunities to competitors to achieve their marketing goals within no time with a strategic plan in place.
Unlike most Social Media marketing campaigns what sets it apart is its unique features unavailable on other social channels. Among others it’s a strictly professional platform filled with people serious about making business connections. This makes it a great platform for generating more B2B relations with a higher rate of conversion possibilities. Therefore let’s find out more about LinkedIn Ads and the features available but not present on other social channels. But keep in mind that for showcasing consumers goods this particular platform not as effective as other channels.
LinkedIn Ads presently have 2 main ways of advertising i.e. ‘Self- Service Ads’ and ‘Managed Campaigns’ that share the same LinkedIn’s Campaign Manager platform; with it you’ll be able to start, monitor, and stop any LinkedIn Ads you are running. Moreover you’ll be able to track the clicks, impressions, conversions and the amount you’ve spent so you can discontinue the campaigns that are not working and run the ones generating the desired results. With Self – Service Ads you get to set your own Ad budget, create and write your own advertising copy and even set your own campaigns. With Managed Campaigns you get to partner with a LinkedIn team to create better ad campaigns and they help you reach more premium prospects for better marketing.
LinkedIn Ads Format
Like most social Ad Campaigns it too has a variety of formats to choose from that cater to one specific objective but deliver results with properly panned out strategies to choose from. There are five formats to choose from based on your objective.
As the name suggests this is a text format and great to begin with if you’re a first timer they run to two forms i.e. Pay Per Click (PPC) or Cost Per Impression (CPM) but target the right prospects. You can create your own ads and upload them easily and even track the costs with the Ads Manager. But it does have its limitations i.e. the head line being only 25 characters and the description is limited to 75 characters.
Choosing Sponsored Content allows you to create your own Ad content to market on LinkedIn Homepage in the feeds section. Your advert is visible on any device be it desktop, laptop, tablet and smartphone so that your advert is visible to potential prospects. This option enables you to engage with your audience and start a conversation as well. Here too photos are allowed so with proper images and content you are sure to eye catching visuals that can interact with your audience.
When your marketing objective is very target focussed then leveraging the InMail option is a great start. It is a more target oriented marketing that directly targets prospects using the messaging feature and is a great option for Building B2B connections to create pipeline of potential prospects. It is especially, ideal for increasing registrations to webinars or live events or for communicating products or service Ads to a super-targeted audience.
For targeted marketing conducted to a very specific audience this is the ideal option as these advertisements appear on LinkedIn pages where there is already high traffic thus making it more likely that your prospects will see them. Here you can buy the Ad space through an open or private auctions are pretty sophisticated ads and a bit pricy too. Not an ideal option for a beginner to LinkedIn Ads but a feature only available in the Manage Campaigns section.
Selecting the dynamic Ads layout enables you focus your Adverts content to target the key decision makers for improving the conversion rate. This format is particularly favourable if you want to directly communicate your products to such target audience. You can create highly personalised Ad campaigns to market to individuals or pick images of LinkedIn member profiles. These types of ads are super personalised thus making them very effective for conversions. Here too utilising this layout is not an ideal option for a beginner to LinkedIn Ads and it is a feature only available in the Manage Campaigns section.
Like most Ad campaigns here too you can target your audience using demographics to ensure you target the desired prospects and improve your ROI. To ensure you get maximum potential from your marketing campaign you need to ensure you create eye catching and interactive content and images clubbed with a Call To Action (CTA) button asking prospects to act now. And make sure you use the ideal option that caters to your specific marketing goals. If you find Ad campaigns an expensive option you can opt for a more feasible option with the 5 Impressive B2B Lead Generation Strategies that improve revenue else you can contact us @nimblehype the best Digital Marketing Company for any assistance in the area and we will help you achieve your goals faster.