Social channels are now widely used for advertising purposes and the commonly known platforms are Facebook, Twitter & LinkedIn and let’s not forget Google AdWords although not a social channel per se nonetheless you can run Ad Campaigns. Like most popular social channels such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn have Ad Campaign features similarly Quora a popular forum social channel too has Ad Campaigns to interact with target audiences.
Unlike most social channels what differentiates Quora is its forum layout of questions and answer format where your ads are showcased between highly rich conversational activities within the forum. It is now slowly becoming a serious marketing tool for modern marketers to consider and leverage. Given the audience it caters to, and the rich information shared it can be a vital platform for marketers to explore as alternative platforms are proving to be quite effective in engaging audience at the most opportune time to turn them in to qualified leads.
Most Ad campaigns have similar formats where running an Advert is concerned so also similar to Facebook is the newly launched Quora Ads. It too has similar features that enable you to target the right audience at the most opportune time to get prospects for conversions. But being a forum layout has its advantages as its ad features are slightly different. Therefore let’s explore how to generate ecommerce sales using Quora ads effectively?
There are two kinds of campaigns to choose from that are showcased in an always – on or seasonal campaigns formats. The campaigns are selected based on the objective being website conversions, website traffic, brand awareness or app downloads. Or you can even set a budget and schedule it based on how much you want your advert to be showcased to the desired audience of a wide range.
Target Specific types
There are target specific options to choose from when you run a campaign that carter to either a narrow or broad targeting base. As a beginner it is preferable to start by selecting topic targeting whereby you target five topics for the purpose of getting an idea about the balance in the reach and performance of your advert. Here too you can set a bid based on how much you’d like to be charged per click, impression or conversion. The other targeting options available are Broad, Interest, Topic, Keyword, Questions, location, mobile device and platform.
The different Target options provide a wide range of targets audience to market to which is based on your marketing objectives and the audience you want to market to. Some of the types are the Broad Targeting option where you market to a wide range of audience. An Interest Targeting is one wherein you target recent active users with a certain number of topics. The Topic Targeting helps you target multiple topics that are related to your business to reach the appropriate audience. While the Keyword Targeting helps you market to questions with keywords that are related to your particular business. The next one is Questions Targeting which enables you to market to specific questions pages or remarket to an audience that has visited specific pages in the past. You can also filter your target audience based on demographics targeting such as location, device and choose the platform you wish to use to promote your products and services.
For creating Ad Campaigns you can use inbuilt templates or select from three effective formats and layouts in the Ad Formats. Based on your objective you can pick native Text Ads format, Image Ads or Promoted Answers Ads.
There are three types of native Advertising formats that you can use to best convey your messages to your targeted audience.
Text ad format is great to communicate your products and services to your audience in a text familiar format as its layout is rich in text. Therefore this format is a good option as it might increase your chances of getting qualified leads for conversion purposes. And it does have its limitations hence remember to consider the limits when creating your ad campaign i.e. for a headline you restricted to 65 characters and the body text having a 105 characters limit.
As the name suggests when words aren’t as effective; images are more effective therefore make sure you use interactive and eye catching images that communicate your products to potential prospects. The content used and the image needs to drive prospects to make a purchase so ensure you have a CTA button that facilitates a purchase or action.
On selecting Promoted Answers options your Ad campaign will be viewable on pages where answers to questions with keywords related to your brands are mentioned. With that being said its common knowledge that your advert will be visible to a wide range of you targeted audience. And since its layout is in a question answer format this type of campaign can work wonders given that the appropriate content is interactive and the images are eye catching enough that engages audience and facilitates one to perform an action.
With the right content and interactive images that are eye catching which also facilitates a potential prospect to take the desired action can increase the chances of a potential prospect becoming a lead. It will definitely increase ROI and boost an organisations growth with a continuous supply of qualified leads in your pipeline. If you find this not be as effective as you would want then you might be interested in find out more about alternative like the 5 Great Ways to Attract High End Customers might be more helpful. If you require additional assistance then you can contact us @nimblehype the best Digital Marketing Company can help you achieve your goals faster.