You’ve set up an ecommerce website and are wondering how to generate sales. In that case have you considered using Facebook Ads to generate sales? A typical return on investment in ecommerce from Facebook Ads is 152% according to AdWeek. Similarly the average order value received from ad referrals is $85 via online stores (source). Additionally, it has over two million active advertisers on Facebook and growing all competing to gain maximum user attention thus promoting your business can be quite a task. Nevertheless, utilising Facebook adverts does have its benefits when generating leads is the concern. In order to gain leads you need to decide what works best for your particular business with that as a base you can then decide on the below mentioned options that can boost ecommerce sales to improve return on investment.
Facebook Ads inbuilt advertising templates that are available cater to all types of businesses. Be it start-ups, retail owners, small, medium to big businesses the advert designs can be universally applied. The templates with single images or the slide show format or a video are all great methods to drive organic traffic to your website. Which template to use is determined by what you want to achieve, the products that you are showcasing and what your audiences wants. These templates can be very effective provided that the content displayed grabs the attention of a potential buyer rather than a curious visitor.
Advertising campaigns are effective when you are able to measure, optimise and build audience that together generate the organic traffic you receive to your website. Apart from inbuilt templates with incredible options you even have a piece of code called Facebook Pixel that can be added to your website, once added it with boost the targeted traffic received. Thus enabling you to not only measure, but optimise and build audiences for your advertising campaigns.
Facebook Custom Audiences
For additional assistance in audience generation you have Facebook Custom Audiences that helps you generate a targeted audience database that can be saved and used for your next campaign. Creating a custom audience is simple thus ensuring that you have a steady customer database to market to. The consumer base that is created is generally lookalike personas of your buyers which provide a better chance of a lead converting to a sale.
Run Optimised Contests
Another great way is to conduct simple contests to create awareness and generate qualified leads. When it comes to the winning prizes it is preferable to have gift cards, vouchers, discount coupons related to your products. This improves your sales drastically since most often the ones participating are usually the ones you would be interested in buying your products. Therefore make sure the prize is valuable with an irresistible discount percent that your consumers find it difficult to let go off. So when advertising about the contest make sure your prize image is in the front with a highlighted discount percent with attention grabbing content to boost entries. And make sure your landing page is optimised for driving organic traffic to your contest ad campaign.
Utilise a Multi – Product Carousel
The objective of using a Multi – Product Carousel is to showcase more products and build your brand simultaneously. It is a great form of advertising as it increases Click – Through Rate (CTR) and decreases your costs. Moreover, it’s intriguing and interactive and customers want to scroll through to see more products. It is common knowledge that by nature individuals are more likely to click and play with moving objects thus making it more attractive and clickable. You can also use this format to tell a story of your company or the products origins.
When all of the above mentioned aspects are considered and accordingly implemented with the objective to generate leads it increases the chances of sale. Moreover with Facebook Ads it is now possible to single-out, target and showcase your ads to a very specific type of demographic audience as you have access to targeted advertising. Using Facebook Pixel in conjunction with Facebook Custom Audiences can drastically increase your lead generation efforts by only targeting those people who closely match your buyer persona that too with a laser focus. All of the aspects mentioned above make this platform a great place to boost ecommerce sales and improve the chances of a conversion.
Moreover, if you are looking for more alternatives to generate potential leads via Facebook then How to Generate sales using Facebook Ads? Can definitely throw some light on how you can further create a leads pipeline and thereafter increase your organisations growth. You can also contact us @nimblehype the best Digital Marketing Company for any assistance in the area and we can help you achieve your goals faster.