Many businesses aren’t quite sure as to how to tackle marketing on a unique channel like Twitter from a paid perspective since it’s not exactly a one-size-fits-all endeavour. And when you don’t quite know what you are doing on such a platform you may wind up shelling out a tonne of money with little to no results. Paid ads while effective can create an ineffective campaign when you select an irrelevant advertising option.
Unlike most Social Media Ad Campaigns the effectiveness of one lies in leveraging the right advertising options. And utilising the unique features available can be quite promising in driving more relevant traffic thus generating convertible leads. We will therefore be highlighting the different techniques so you know how to generate Ecommerce Sales with Twitter Ads.
There are four types of Ad Campaigns that you can select from based on your goals and objectives for running campaigns which can help you promote or drive traffic. You can select Promoted Tweets, Followers, App Installs or Engagements and Video Views on Twitter. So which campaigns do you select to generate traffic is a question to which the answers lie in a clear understanding of the Advertising options available.
If your motive is to generate leads then this is the perfect option to select as this feature allows you to promote tweets which will be judged and priced based on the user engagement received. This is a great way to being if you’re a first timer to Twitter Ads. Selecting this is a good option as you get to showcase your products and services to a wide range of possible consumers to tap into.
When your objective is to increase your follower base to create a regular database to which to market your products and services then this is a great option. As your followers will definitely get notified instantly of your new posts that facilitates their curiosity to new product offers available with your brand.
App Installs or Engagements
When you want to market your new products especially Apps or simply create awareness about your products via engagements or if you are looking to get App Installs. Then there is no better way than to achieve you installs target but by selecting the App Installs or engagement option. It is designed to help you meet the desired results faster.
Video Views on Twitter
Another great way to engage with potential consumers is by sharing interactive content. And what better way is there than by sharing Videos. This is a great way to engage with your desired audience and to create awareness about your products and services. With the right interactive content you can also generate quality leads thus creating a steady database of potential consumers to tap into.
Like most channels have formats so also there are four Ad formats for you to select to derive quality leads. You have four options to choose from i.e. Website Cards, Lead Generation Cards, Promoted Video Ads and Promoted Tweets with a link and image.
Website Cards & Lead Generation Cards (Lead Gen Cards)
Cards are a unique feature available with twitter and they are nothing but similar to your text and image ad formats with a slight difference being the visual aspects. Put simply they are a hybrid version of both text and image ad formats.
The visual difference is the image dimensions for Lead Gen Cards being 800 X 200 pixels, whereas Website Card images measure 800 X 320 pixels. Another difference is that with Lead Gen Cards once the CTA is clicked your potential consumer is asked whether they are fine with sending their handle, name, and email address to you. Once agreed then the data is sent to a subsequent landing page of your choice. Along similar lines with Website cards once the CTA is clicked the potential consumer is immediately brought directly to a landing page. Therefore with a good Call to Action (CTA) button you can certainly be sure to get quality leads.
Promoted Video Ads
A great tactic to generate leads is to use the video Ads campaign as it is a relatively new option that enables you to promote just about anything you like. And from a leads generation perspective this new format is a phenomenal way to instantly engage with your customers and to encourage them to take further actions. In this format you can include a CTA with an embedded URL of your choice with the limitation that the CTA is not customisable leaving you with just 2 options to either pick visit site or watch now.
Promoted Tweets with a link and image
A great way to generate leads and create awareness about your products and services is by using the promoted tweets option you can add a link and an interactive image within your campaign. With the right interactive content you create curiosity in the audience leaving them no other choice but to click on your tweet to find out more about it. And thus you influence them to give you the desired action i.e. encourage them to make a purchase.
The Ad campaigns all focus on a common goal of creating engagements via activities like follows, favourites, clicks, retweets and replies and are all good options to create awareness and generate leads. If done skilfully that evokes a curious behaviour on the part of your viewer you can be well assured that you’ve got a potential lead with a high possibility of a conversion thus boosting your ROI. If you’ve found this quite useful and are likely to try your hand at Twitter Ads then you might also be interested in how to Generate E commerce Sales using LinkedIn Ads? But if you prefer additional assistance then you can contact us @nimblehype the best Digital Marketing Company and we can help you achieve your goals faster.