There are various ways to generate sales but to get optimum activity you need to utilise the right social channels and Facebook being the clear choice but how to Generate sales using Facebook Ads.? Is a question most marketers are concerned with to get the desired number of sales. Especially, seeing that it now has over two million businesses already advertising on its platform and competing with this number is no piece of cake for any businesses success. Therefore knowing how to effectively generate sales with Facebook Ads is so important. And an effective way is to get attention from prospects. In order to grab you audience attention there are a few things you can do to improve your ad campaigns.
Use Buyer personas to improve CTR
To improve the click through rate (CTR) of the ad campaigns you first need to have a buyer persona. As per the Hubspot definition, “a buyer persona is a semi – fictional representation of your ideal customer based on market research and real data about your existing customers.” Accordingly creating a campaign that meets these characteristics can improve the CTR as the target customer can relate to it better.
Prequalify the Leads
Just acquiring leads is not enough you also need to check if the results are the desired ones therefore prequalifying them is important so as to avoid unnecessary leads. Although, you get curiosity clicks that increase your CTR the clicks cost you without getting leads therefore make sure that you eliminate the curiosity clicks by creating ad campaigns that foster a sale rather than a curiosity click.
To Click on your Ads Offer Incentives
A great way to automatically drive traffic to your products and get the clicks you desire is a tried and tested technique i.e. offering incentives to buy your products. More importantly, you can implement urgency phrases to get consumers to take action on the interest and make the purchase especially when most customers procrastinate on a purchase. Use words and phrase like limited time offer, only, hurry, act now, last chance, today only, don’t miss out, offer expires, available now, limited time offer to create action taken response from your prospects. Additionally, make sure you use content in the first person and trigger words like ‘new’ or ‘you’ as it creates a better impact when making a sale is concerned.
Focus on Image Improvements
Where marketing is concerned make sure the images used are good quality ones as the quality of the image impacts the buyer’s behaviour. A potential consumer is more likely to buy an item with a good quality image. More importantly a good quality image can improve CTR thus increasing the ROI. When creating images ensure that you focus less on logo but rather pay more attention to the product you are marketing. As buyers are looking to purchase your product not the logo and make sure the image is a close up one if you are showing people then a picture with emotions is a clear choice. If the image contains objects it is preferable to have an image with distance and for an added advantage alternate the images with close up or distance ones. Utilising these simple improvements can definitely boost CTR and help you acquire customers that are more likely to buy more of your products.
Use the AIDA model to improve Ads
Creating ads is just one aspect, images and content are the other aspects that most companies don’t give that much of importance to it as they should. Many advertisements fail to meet the key criteria that can help generate a better response. If you find your ad isn’t receiving the amount of traffic you desire then you’ve probably fallen – shot of some of the aspects mentioned in the AIDA model. But what is the AIDA model? The AIDA model is a technique that marketer’s use to improve their Ads campaigns to one that generates activity. Here ‘A’ stands for Attention meaning that your headline needs to grab the attention of the audience. ‘I’ Stands for Interest here you need to explain how your customer will benefit from buying your product. The ‘D’ stands for Desire wherein you need to provide an irresistible offer for a customer to click on your advert. And the ‘A’ stands for Action where you need to have a good Call To Action button that instantly drives a user to act immediately.
When the above mentioned pointers are implemented properly and efficiently into your Ad campaign it can automatically improve CTR which increases ROI and even get more consumers to buy more of your products. Additionally, there are 5 Great Ways to Attract High End Customers if you are looking to land the elite as your customers. We @NimbleHype, the best Digital Marketing Company to provide the assistance you need in the area and help you meet your goals faster.