Digital Marketing Career Opportunities; are now the most sort after Careers in comparison to five years ago when it was avoided since traditional techniques & methods very effective. To add to this the unwillingness of companies to adapt to the changing times also ensured that Digital Marketing wasn’t essential as it is now.
With everything going digital it is now mandatory for Companies to manage their Sales & Marketingprocesses online. The digitalisation of everything has created an infinite customer base to tap into on a global scale and given rise to the proper management big data. Not to mention the new development of Mobile savvy; numerous applications implemented to boost sales. All of these aspects have made Online Marketing a booming Industry that is sure to turn Online Sales & Marketing around with effective & efficient methods & techniques implemented. Hence the need for information about the, “Top 5 Career Opportunities in Digital Marketing” wherein we’ll be covering the salary range, skills required and scope of the opportunities.
1. Digital Marketing Manager Profile
As the name suggests you’ll have a Digital Marketing Team to lead, monitoring the progress of the team both work wise and online, a lot of Marketing and interaction with Clients. So you get to learn a lot and get good exposure wherein you can update your skills.
The qualifications include 5+ years of experience especially in Digital Marketing and any certifications related to Online Marketing helps to get your foot in the door easily. A good knowledge base about Digital Marketing, its tools and techniques can go a long way in selection.
The Job opportunities are many and to add to that several companies are hunting for them as it’s a booming industry with considerable amount of time to grow.
Some of the responsibilities include leading & monitoring the progress of Digital Marketing Team under you from two levels i.e. ground & online, reporting to the Vice President of the marketing Company, Client interactions depending on the organisation you join and the hierarchy it follows.
Some amount of marketing is expected both online & offline hence you may lead the marketing team as well. You may get a handsome salary package as a Digital Marketing Expert that can ranges from ₹15 to 20 Lakhs per annum. Depending on the experience and qualifications it can go as high as ₹40 Lakhs p.a. (source – www.payscale.com).
2. Search Engine Optimizer (SEO Executive)
If you’re familiar with the SEO process then you’ll know that the key words used make a lot of difference. And you know that Google AdWords is the bread and butter of SEO Experts so you need to be familiar with the Google Keyword Planner Tool Changes that are made at regular intervals. A Proper implementation of SEO is quite essential for effective SEO. Therefore there are several opportunities rolling in the market for SEO Executive Talent which is scarce.
With the opportunities come the duties and responsibilities. So be prepared for tasks involving keyword research, indexing pages, user friendly optimization, you’ll be using webmaster tools, managing duplicate content and lot’s more which will certainly add to your knowledge.
The various skills required are to utilise various kinds of SEO tools available in the market. For instance SEO tools for Digital Marketers by Moz.com are quite popularly used. As an SEO expert you’ll report to the Digital Marketing Manager/s. As an SEO Expert you’ll be more of an individual contributor so you may not get to manage a team. Chances are with the right organisation you just might get the opportunity but after a complete understanding of the essential activities for successful SEO implementation.
3. Social Media Marketing Expert (SMM Expert)
The Job Title suggests what aspects these individuals will be dealing with. It is essential to know that Social Media marketing will be divided into two areas.
Where one area deals with circulating content on multiple Social Media channels while the other will be conducting paid advertising on multiple Social platforms, searching new and trending channels to host your Ad campaigns.
It requires expertise, skills, knowledge, experience and a clear cut understanding of the functioning of Adverts so knowledge of Sales & Marketing is essential as well. For e.g. Facebook advertisements are effective if implemented properly and is a difficult task. You will be required to stay updated with the improvements implemented at regular intervals, familiar with the new and improved features added almost every single day. Nonetheless, the requirement for a Social Media Marketer is constantly increasing and is sure to grow due to the increasing use of Social Media Ad Campaigns and its effectiveness.
4. Content Marketing Manager
A Content Marketing Manager mainly deals with aspects related to Content Marketing for obvious reasons.
You’ll be required to ensure that the blogs created meet the SEO requirements if it’s SEO content, drip marketing campaigns, sales page copywriting, e-book publications, guest blogging, video marketing, email communications and some PR as well. You’ll be reporting to a Digital Marketing Manager or the Marketing head, you may be only a contributors or have the opportunity to advance as Content Team Head. The other options available are work from home, work on freelance basis, Full Time or Part Time basis but that depends on the organisation you join.
The Expected Salary on an average earn between ₹10 to 15 Lakhs per annum with an experience of minimum 3 to 5 years (source – www.payscale.com).
The qualifications for the post are specifically highlighted but being a Certified Digital Marketer has its advantages with an MBA can help you showcase your content marketing expertise. However, having the required skills is enough but certifications are an added advantage.
These are but just a few opportunities; we’ll be adding to the list soon so be sure to follow us @nimblehypefor real time updates about all things SEO and don’t forget to update yourself about the Reasons to use Digital Marketing for Business Growth to get a better understanding on the important of Digital Marketing.