The evolution of technology has brought about a lot of change in the way consumers shop be it designer wear or selecting the right restaurant to celebrate a special moment. Every important decision is now made online after surfing the internet. Siting this level of evolvement in a simple matter of shopping clearly portrays the rising importance of Online Marketing. Not to mention the important role Social Media now plays in our personal lives and online decisions that are by and large influenced by society.
All of these aspects mentioned above impact even brick and mortar companies since sales are now heavily dependent on a recognised online brand. Internet marketing not only has revolutionised the shopping experience but also provided a common platform for all types of business to thrive in the Digital Marketing arena. Many companies are taking the beeline route of Online Marketing as success in the online market place will determine whether it is flourishing business or a failed one. Driving traffic is just a start but unless and until the visitors get converted into leads, deals or sales all of the efforts conducted will render useless. Internet marketing is important because it has several benefits to focus on when it comes to building a recognised online and social media presence.
Generates Better Revenues
The chances of a business generating better revenues with the assistance of Digital Media is far greater than the traditional methods implemented in the past due to the Internet. It holds true if the efforts are effective in generating leads that are transformed in to deals or sales. Add to this there is approximately 2.8 times better revenue growth expectancy with digital channel marketing and 3.3 times better chances of expanding the workforce and a business due to digital media channels. (According to Google)
Provides Equal Opportunities to all types of Businesses
When we talk about brand building it is automatically assumed to be applied to established brands. While that was the case some years ago it need not be true today. The biggest advantage of digital marketing is that it can be applied to all types of brands. This particular feature gains importance since it gives new start – ups and individual entrepreneurs and equal opportunity to build a brand online and compete efficiently with potential competitors.
Ensures better engagement, retention and business sustainability
Digital marketing enables you to have some control on your businesses visibility by assisting you in your online branding activities. It helps you keep your audience engaged with relevant posts that suite individuals with specific interests. If conducted effectively and in an efficient manner with focus on personalisation it can ensure a business’ sustainability when leads get converted to sales or deals. According to Nielsen Global Online Consumer Survey conducted there is a 19% increase in sales with websites that prioritise personalisation. Without taking into consideration such key factors a business is more likely to attain the same fate of an unsuccessful business.
Earns People’s Trust based on result-oriented Targeted Demographics
Consumer behaviour that is monitored is used and based on the responses that are received accordingly the selection of the targeted audience base is formed. The responses that are shared on different digital channels such as social media signals, social proof and testimonials from consumers who have previously purchased, joined or availed of a product or service marketed by a particular brand are collected. Based on the Nielsen Global Online Consumer Survey conducted 90% of customers mentioned that they trusted data about a particular brand and the information provided by individuals they knew.
Internet of things
The online market is a lot like a regular market with the exception that the internet is a rocket fuel for the growth of all types of businesses right from entrepreneurs, star-ups, first timers, small, medium to large enterprises if done skilfully. Apart from this it’s the perfect way to capture all types of potential customers easily due to the internet of things. The ‘internet of things’ is a global ecosystem of interconnected devices such as tablets, smart phones, gadgets, appliances etc. that are used as mediums to network with a wide range of individuals across the globe to interact with each other through the internet. According to the Nielsen Global Online Consumer Survey conducted by the year 2020 the user base would increase to 24 billion. In the era of the Internet of things a business’ survival is dependent on this interconnected grid that enables you to access the targeted audience present on this online grid.
All of the aspects mentioned above directly or indirectly impacts the success of a business including these 5 reasons to use digital marketing for business growth have a bearing on the success of a business. We @nimblehype possess the skills and knowledge that can assist you in boosting your organisation’s online presence thus increasing your website’s visibility. The digital strategies implemented include the trending techniques which can certainly assist you in building a brand reputation while driving specific targeted audience to your website.