The information age opened doors to several possibilities making gathering information easily accessible irrespective of where you’re located. As a student if you’re looking for information about a particular course your immediate response is to conduct a Google Search. Now take that to the next level and search for shopping sites and the options are unlimited. You must have friends who shop online or spend most of their time on Social Media sites. The evolving trend of people spending more time online gave rise to the development of E-commerce sites thus enters Digital Marketing.
Digital Marketing is an umbrella of online marketing techniques used to promote products & brands to connect with prospective customers available online. Business leverage digital channels like Search Engines, Mobile Apps, Social Media and E-mail to promote their goods and services.
Online Marketing is a collection of techniques used in combination that can affect a websites visibility, drive traffic and banding. To mention a few Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Social Media Paid Ads and E-Mail Marketing are the common methods used for promotional activities.
What does it involve?
The techniques used include a combination of online & offline techniques that utilise available online resources for promotional activities. Traditional marketing practices are used in collaboration with the online & offline techniques.The techniques used fall under the broad categories mentioned below –
Search Engine Optimisation (SEO)
SEO is the process that involves bringing a website’s visibility or awareness in the first page of Search Engine Results Page (SERP) thus increasing organic (Free) traffic to a website.
Search Engine Marketing (SEM)
SEM or popularly known as Pay Per Click (PPC) is a process that promotes a websites visibility in SERPs through paid advertising.
Social Media Marketing (SMM)
The name is self – explanatory wherein it is a process that improves the websites visibility thus drives traffic to your website through Digital Media channels such as Social Media.
Social Media Paid Ads
Social Media Paid Ads are conducted using social Media channels like Facebook, Twitter, LinkedIn and YouTube and is effective in driving traffic to a website and for promoting market products & services and to build a company’s brand name online.
E-Mail Marketing is another widely used method and very helpful to grab the attention of the target audience once you have a database for it.
The aspects mentioned here are some of the topics that will be covered once you enroll for our Training. To know more you can view our Digital Marketing Training Course modules to give you a better idea as what aspects you’ll be learning about. Hope this clears any doubts you may have had about digital marketing.