Digital Marketing hasn’t been as important as it is now with the rise of Social Media. It’s become mandatory for all organisations to formulate a Digital Marketing strategy for branding. Therefore most organisations invest in Digital Marketing hence having SEO Specialists on board is important and so is having a clear understanding of a Semantic Search.
SEO Specialists spend a lot of time and effort to get a Search Engine like Google to be on our side, to notice the brilliance of our content, the ingenuity of our carefully crafted Meta – elements and the intelligence with which we formulate our organic strategy. We are so focused on our organic strategy to the extent that we forget that Googles results are built on an algorithm conversation mainly.
Having said that, let’s find out what exactly we mean by Semantic Search, how is it related to a Search and the inner workings of it by asking questions that matter.
What do we mean by a Semantic Search?
In order to understand what is Semantic Search? We first need to understand the term ‘Semantic’. Put simply Semantic refers to the meaning or essence of something. When used in a search it relates to the study of the words used and the logic behind them.
To get relevant results a Semantic Search is conducted where it tries to improve the accuracy of the results displayed after considering a few aspects. It tries to understand the intent of the Searcher and the contextual meaning of the terms used as they appear in the search bar whether on the web or within a closed system that’s how it functions. Once this process is complete it then generates more relevant results.
Now that we’ve got a clear understanding of what a Semantic Search is let’s find out how exactly the Semantic Search works.
How does the Semantic Search work?
Semantic search works on the principles of language semantics. Unlike typical search algorithms, semantic search is based on the context, substance, intent and concept of the searched phrase. Semantic search also incorporates location, synonyms of a term, current trends, word variations and other natural language elements as part of the search. Semantic search concepts are derived from various search algorithms and methodologies, including keyword-to-concept mapping, graph patterns and fuzzy logic.
We’ve talked a lot about the meaning of a Semantic Search, its functions and we even have a rough idea as to its workings. With that being said, we sure that you have a few queries related to the workings of a Semantic Search. So let’s see if we can clarify some of the doubts you may have.
Put simply, it’s a word search technique wherein the search terms entered are analysed to find the keywords used, to determine the Searchers intent and the contextual meaning of the Search terms entered in the Search bar.
A data searching technique called Semantic Search within which a search queries aim is to find not just keywords but also to determine the intent and contextual meaning of the words a user has entered in the search bar. When we talk about intent we are referring to the person who entered the search keywords. The keywords that are entered in the Search space states clearly what the user is searching for. Based on all the aspects mentioned the Semantic Search pulls up relevant results.
Hope you’re clear about the aspects related to Semantic Search right from the basics i.e. the meaning, its functions and to the workings. If you’ve found this interesting then be sure to follow us @nimblehype to get real time updates to an SEO Specialists tools and trends followed in the Digital Marketing Industry.