Many businesses aren’t quite sure as to how to tackle marketing on a unique channel like Twitter from a paid perspective since it’s not exactly a one-size-fits-all endeavour. And when you don’t quite know what you are doing on such a platform you may wind up shelling out a tonne of money with little to…
Social channels are now widely used for advertising purposes and the commonly known platforms are Facebook, Twitter & LinkedIn and let’s not forget Google AdWords although not a social channel per se nonetheless you can run Ad Campaigns. Like most popular social channels such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn have Ad Campaign features…
Social Media has stormed the world for the last several years and transformed online marketing altogether. With over a million users worldwide on channels like Facebook, Instagram and Twitter it has created a perfect platform for businesses to communicate their services and products directly to potential prospects. Although these are but a few platforms we’ve…
You’ve set up an ecommerce website and are wondering how to generate sales. In that case have you considered using Facebook Ads to generate sales? A typical return on investment in ecommerce from Facebook Ads is 152% according to AdWeek. Similarly the average order value received from ad referrals is $85 via online stores…
Although, 78% of B2B marketing usually begins online; a study conducted by HubSpot indicates that 63% of marketers see lead generation as a pressing challenge especially in a competitive online market. In a competitive online market, the key to lead generation success now relies, on a firm, standing out in the crowd. In order to…
Most Digital Marketers are of the opinion that a strong, consistent, brand built up over time, is the best guarantee of future earnings. Realising this hard truth is easily accepted by marketers but for organisations this realisation is still a distant reality. Nevertheless, a common challenge for every Modern Marketer is generating leads that promote…
There are various ways to generate sales but to get optimum activity you need to utilise the right social channels and Facebook being the clear choice but how to Generate sales using Facebook Ads.? Is a question most marketers are concerned with to get the desired number of sales. Especially, seeing that it now has…
Every Business’s main objective when it comes to online marketing is to find out the 5 Best B2B Lead Generation Strategies that work for their specific industry. Pinpointing a strategy that works is not a one stop shop affair that will instantly generate the required leads to get a convert. With so many different options…
Many organisations are of the belief that B2B Lead Generation Strategies that Increase Revenue apply to B2C firms alone. This is a misconception as these same principles can work for not just B2B organisations but any type. The reason is that when implemented with skill it can prove to create a continuous supply of ideal…
As Digital Marketers the timing for posts is the essence to achieving results and having the 3 Best SEO Automation Tools for Effective Time Management can make a difference to your online marketing efforts. For Internet marketers online marketing isn’t an easy task especially when tracking the status of digital marketing efforts is concerned. Be…